Why Now
Women’s sports are having a cultural and commercial breakthrough. Audiences are showing up for female athletes, sports communities are growing, and the road to the Los Angeles 2028 Olympic Games will bring even more attention to Olympic sports, including water polo.
- Global spending on elite women's sports have grown 340% during the past 4 years — from $692 million in 2022 to $2.4 billion in 2025 and a projected $3.0 billion in 2026 (Deloitte Global)
- Valuations of women's professional sports teams have skyrocketed. WNBA teams are valued at an average of $427 million — a 345% increase in just two years. Women's pro soccer teams (NWSL) have increased 179% in three years for an average of $184 million per team (Sportico).
Making Waves arrives at the intersection of that momentum and a timeless underdog story. It is set in a sport that is physical, cinematic, and rarely seen on screen, with a young female athlete fighting for opportunity, belonging, and a future she refuses to give up on. The film speaks to a wide audience: athletes, parents, coaches, young viewers, sports fans, and anyone who loves a story about resilience, ambition, and the cost of chasing something that matters.
As women’s sports move further into the spotlight, Making Waves offers a fresh, emotional, and timely story built for this moment.